With the success of Pinterest, photos have taken center stage in the land of social media. Even Facebook is picture happy, with photos receiving an interaction rate that is 39% higher than other posts. Enter Instagram. In just over two years the platform has surpassed 100 million monthly users. It took Twitter six years to hit the 200 million mark, so that’s quite an accomplishment.
What does this mean for the marketing world? You don’t have to look far to find out. According to a current study by Simply Measured, 59% of the Top 100 Global Interbrand Brands have their own Instagram accounts. Given how pictures appeal to emotions and resonate across cultures it’s not surprising.
So to get some of our own Instagram inspiration, let’s take a look at a few successful campaigns:
Tiffany & Co. – Tiffany’s “True Love in Pictures” campaign incorporated Instagram by inviting followers to tag photos of themselves and their significant others (#TrueLovePictures). Tiffany added to the appeal by making three news photos available – Tiffany blue, peach, and black and white – so participants could customize their pictures. The campaign was a great way for Tiffany to provide its followers with relevant, brand-related content while inviting them to take part in the experience. how to repost a story on instagram
Ford Fiesta – With its 2012 Fiestagram campaign, Ford was one of the first big brands to execute a major Instagram campaign. With a simple photo competition, Ford engaged its target audience, leading to some 16,000 photo posted over seven weeks..
Red Bull – Red Bull held an Instagram contest to give away tickets to the Red Bull King of the Rock Finals basketball tournament in San Francisco. To enter, followers had to take a picture of themselves with a basketball in unexpected, surprising locations and tag photos with #TakeMeToTheRock. The contest got followers excited about the brand and the event, while also allowing Red Bull to make a statement to and connect with the sports community.
Comodo – This Latin American restaurant in Soho, NY, Comodo, created an “Instagram menu” by having customers snap pictures of their meals and tag them with #comodomenu. The resulting array of images allows prospective diners to check out the establishment’s fare, creating a more interactive dining experience.
These are just a few examples of how Instagram presents opportunities for brands, companies and organizations of all types – globally, nationally and locally – to execute creative campaigns. Share your favorite Instagram campaigns.